The branding company Enthusiasm becomes part of The Smarts group


Enthusiasm, the biggest and most awarded branding company in our country, enters the big house of The Smarts. This will be the fifth agency in the group, which also consists of the advertising agency The Smarts, the media agency IQ media, the PR agency Paragraph 42, and the video production studio Shoot. For the first time in Bulgaria a branding company becomes part of a communication group.

With Enthusiasm, the agencies together will now be able to offer a wider range of communication services. This means an opportunity for even stronger strategic building and brand management. Knowing this brand experience, will also bring profound benefits to consumers.

Enthusiasm has a history of over 15 years and is among the few companies in Bulgaria with a clear focus on identity and the construction of working brands. It has a huge portfolio of brand identities and solutions in a number of sectors – fast moving consumer goods, restaurants, cultural and social initiatives, financial institutions, non-governmental organizations and others.