Paragraph 42 was established in 2017 by three reputable professionals in the field of communications – Gergana Ivanova, Radoslav Bimbalov and Alexander Hristov.
We are a part of The Smarts big family of agencies, contributing to the synergy and rich portfolio of communication solutions.
Why Paragraph 42? Because in the agency we always look for efficient solutions and strive to give answers to important questions in terms of communications.
We believe that the communications can make the world and the business better and that change can be measured.
Paragraph 42 provides ideas that exceed the expectations. We justify them with analyses and strong arguments. The agency stands behind positions that combine evaluation of PR activities and proposals for development. And we aim to achieve accuracy and objectivity and more value for investments in PR.
Therefore, in Paragraph 42 we offer the whole portfolio of PR activities, but we are specialized in measurement and evaluation of their effectiveness. This will make the PR budgets better justified.
Partnership with Ketchum
Paragraph 42 is a preferred partner of the global communication agency Ketchum in Bulgaria. This gives access to priceless knowledge and know-how, which is beneficial for consumers, companies and for the agency.