A good PR contributes to the long-term results.
We know how to do it.
And we can measure it.
TEAM
Radoslav has been involved in media and advertising for the last 20 years, being mostly creative director and manager of advertising agencies. Prior to his contribution in establishing The Smarts and other agencies in the group, he was famous as one of the Zamunda Banana Band duo. His profile is completed by a book, a blog and numerous show appearances.
Gergana is now the owner and managing director of The Smarts – she entered the advertising business in 1997 and hasn’t left ever since. Gergana has an experience with clients in almost every field and in the recent years she is involved in promotion of agencies in the group as creative power with strong strategic base.
Alexander is one of the leading PR professionals in our country with over 20 years of experience in agencies and companies and many successful projects behind him. He teaches at the UNWE and at the New Bulgarian university, has served two terms as chairman of the Bulgarian Public Relations Association and has published four books. He sleeps a little, writes a lot, and is convinced that communications are important for big changes in business and society.
Raya is a PR professional with 15 years of experience and a portfolio of dozens successful campaigns for international brands in almost every business area. She loves reading (books and especially magazines) and practicing yoga. She finds happiness in the little things, believes in positive thinking and insistently seeks work-life balance.
Iveta is a highly motivated, hard-working and enthusiastic individual with attention to detail and experience in working effectively as a part of PR teams in Bulgaria’s largest Broadcasting Media Platforms as well as well-known PR agencies on the Bulgarian market. She’s been in many, many countries and strongly believes that inner balance can be found through eye-opening journeys.
Natalia has over 14 years of experience in marketing and communications. During this time, she developed her professional skills in project management, teamwork, strategic planning and campaign organization. Her work and personal life’s primary motivation is respect for people, understanding of their values and different choices. Her way of relaxing is the time she shares with her family and pets.
Maria is experienced in the field of PR and communication and has deep knowledge in advertising and digital marketing. She is always excited about working with clients and willing to accept new challenges. She loves spending her free time outside, in nature, travelling and getting to know new and exciting destinations.
Petya develops her communication skills and her first steps are in the field of digital marketing. Later she discovered her passion for PR communications, so she continued her professional development in this field with a smile and enthusiasm. She loves the active lifestyle and thinks that a person is most complete when he exercises and takes time for himself.
Mariela has experience in the fields of Journalism, Marketing and PR. She believes in the power of words to build connection, and loves working with clients to find their unique voice and tell their stories in ways that connect with their audience. In her free time, you can find her reading books and watching old movie classics.
Ralitsa started her professional development in the field of communications with journalism and went through corporate communications and event management. She believes that her desire to constantly upgrade her knowledge and skills in this field is her driving force. In her spare time, she likes to explore new places around the world, and capture emotions in pictures.
Sophia is an energetic, motivated person who begins her career as a PR Specialist in Paragraph 42’s internship program. She is always looking forward to developing her skills, gain extra knowledge while practising in the vast world of PR. Sophia believes in creativeness’s power to create meaningful campaigns as delivering the right message to the right audience doing it in a human way.
Yana has found her professional strength in the field of the vast PR activities. Her favorite work tasks are those related to event management and influencer campaigns. She enjoys dancing, painting and travelling to both near and far destinations.
Silvia started her career as a journalist, but quickly discovered her passion for PR. She likes to combine the useful with the pleasant and thinks that her work in Paragraph 42 completely meets these requirements. She believes that with a certain amount of positivism and creativity she can overcome any challenge. In her free time she likes discovering new places around the world and also trying various hobbies.
Vasil has diverse experience in his professional path. His desire is to develop in the field of PR and communications. Pragmatic, disciplined, he thinks with a different approach. For him, quality work is achieved with attention and enough dedicated time. He uses the given opportunities and accepts them as a positive challenge. Strive for peace, freedom and balance in life.
