Radoslav has been involved in media and advertising for the last 20 years, being mostly creative director and manager of advertising agencies. Prior to his contribution in establishing The Smarts and other agencies in the group, he was famous as one of the Zamunda Banana Band duo. His profile is completed by a book, a blog and numerous show appearances.

Gergana is now the owner and managing director of The Smarts – she entered the advertising business in 1997 and hasn’t left ever since. Gergana has an experience with clients in almost every field and in the recent years she is involved in promotion of agencies in the group as creative power with strong strategic base.

Alexander is one of the leading PR professionals in our country with over 20 years of experience in agencies and companies and many successful projects behind him. He teaches at the UNWE and at the New Bulgarian university, has served two terms as chairman of the Bulgarian Public Relations Association and has published four books. He sleeps a little, writes a lot, and is convinced that communications are important for big changes in business and society.

Raya is a PR professional with 15 years of experience and a portfolio of dozens successful campaigns for international brands in almost every business area. She loves reading (books and especially magazines) and practicing yoga. She finds happiness in the little things, believes in positive thinking and insistently seeks work-life balance.

Maria is experienced in the field of PR and communication and has deep knowledge in advertising and digital marketing. She is always excited about working with clients and willing to accept new challenges. She loves spending her free time outside, in nature, travelling and getting to know new and exciting destinations.

Bianka has over 10 years of experience in communications, spanning PR, media analysis, journalism, social media & events management. With an international professional background, she has worked for global brands across multiple industries. In recent years, she has focused on PR consultancy, managing key client accounts, leading projects and developing strategic communication solutions – all  while traveling and writing fiction.

Raya is actively developing in the field of PR and communications, constantly seeking opportunities to build on her experience and improve her skills. She is organized, ambitious, and always approaches every task with responsibility and curiosity. Her desire to expand her knowledge and skills inspires her to take on different challenges and work on a variety of projects. In her free time, she enjoys reading fantasy novels, traveling, and volunteering in the non-governmental sector.

Yana’s passion for communications began long before it became her profession. With an sense of aesthetics and a perfectionist approach to her work, she thrives on exploring new subjects and refining every idea down to the smallest detail. Beyond her professional life, Yana collects new places, beautiful views, and stories worth telling – because, to her, life is measured in experiences.

Alexandra is taking her first steps in the field of communications with natural curiosity and strong motivation for development. She believes that every encounter and every challenge bring a new opportunity to learn, so she approaches everything with an open mind and a desire to gain experience from the people around her. She enjoys observing, asking questions, and gradually finding her way in the profession. In her free time, she likes to travel, broaden her horizons, and invest in her personal growth.